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white label
Last modified: Thursday, October 06, 2005 

A product or service, especially common in the in the financial sector, where the provider of the service purchases a fully supported product from another source, then applies its own brand and identity to it, and sells it as its own product. The purchaser assumes the seller is selling its own product.

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rade-Finance White Labels as Part of a Growth Strategy
In these days of increased emphasis on profitability, both variables of the equation — revenue and expense — can be levered through a white-label partnership. Alka Katwala, vice president at JPMorgan, explains how white-labeling of trade-finance products and services can help improve productivity while increasing revenue.

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