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Web analytics
Last modified: Monday, September 20, 2004 

A generic term meaning the study of the impact of a Web site on its users. E-commerce companies often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site, what links they clicked on and when they left the site. Web analytic software can also be used to monitor whether or not a site's pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic and can then use this data to streamline a site to create a better user experience.

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For internet.com pages about Web analytics . Also check out the following links!

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SmallBusinessComputing.com 
Provides technology solutions for small business owners, hardware/software reviews, webmaster resources and news.

ClickZ Stats
Home page for ClickZ Stats, a reference desk site for Web marketers that provides statistics and Web marketing information.

How To Choose a Web Analytics Solution
Clarifying the issues involved in managing and measuring Web analytics is critical to e-business success. This article will help determine which is the solution that best meets needs.

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Wavecrest Computing: Log Analysis - Offers logfile analysis software solutions with categorized reporting to detect internet abuse at a glance and analyze user activity automatically.

HBX: Log Analysis - Provides actionable, up-to-the-second visitor intelligence that allows business managers to improve the performance of their online initiatives.

Mach5 Enterprises: Log Analysis Software - Designs FastStats Analyzer, a log file analysis application for PCs. Tracks visitor traffic, page optimization, and assists with ad or promo campaign.

Click Defense: Log Analysis - Real-time comprehensive log importing. ROI analtyics and click fraud tracking online or by log. Fast set-up. Free 14-day trial.

related categories

Business Computing

Electronic Commerce

Measurement

Online Advertising

related terms

click-through

contextual advertising

electronic commerce

hit

impression

SMB

traffic

unique visitor

user

user session


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