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Last modified: Tuesday, July 05, 2005 

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Also see How Web Search Engines Work in the Did You Know . . . ? section of Webopedia.

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For pages about SEO . Also check out the following links!

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This article from Search Engine Watch describes the basics of how search engines work and how to increase search engine optimization.

Making Your Pages Easy for Search Engines to Index 
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This online marketing blog provides daily SEO news, resources and tactics regarding search engine optimization for the major search engines.

SEO and the Web Site Design Process 
This article from explains how to increase search engine optimization.
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How to Spot Search Engine Spam: Doorway Pages
Is the search enginemarketing firm you're considering on the up-and-up? How to tell if it's spamming and if it's been nailed by the major search engines.

Invite Search Engine Spiders Into Your Dynamic Web Site
Increase the traffic to your dynamic site by making your valuable content visible to search engine spiders.

Meta Refresh and Search Engines
How the meta refresh tag can affect search engine results.

Optimization for Dynamic Web Sites
With just a few quick selections by the user visiting your site, a page can be generated on the fly based on nothing more than the user's specific interest or request.

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Come learn how to easily add, subtract and multiply your way into better searches at your favorite search engine.

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Most SEO practitioners understand these ethics, yet not all practitioners practice safe-SEO.

Search Engine Optimization Promotion Tools
This page suggests ways to optimize and improve search engine results with ranking and promotion advice, hints, tips, and clues to improve your search engine keywords relative to existing leaders.

SEO Resources
A list of Web sites that deal specifically with the issue of optimizing pages for search engines.

Web Site Cloaking and Search Engines
Cloaking is where the page delivered to search engines is different from the one displayed to visitors. The purpose? To hide content from search engines. But should you use it?

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Online Advertising

Search Engines

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