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Last modified: Friday, March 11, 2005 

(fish´ing) (n.) The act of sending an e-mail to a user falsely claiming to be an established legitimate enterprise in an attempt to scam the user into surrendering private information that will be used for identity theft. The e-mail directs the user to visit a Web site where they are asked to update personal information, such as passwords and credit card, social security, and bank account numbers, that the legitimate organization already has. The Web site, however, is bogus and set up only to steal the user’s information. For example, 2003 saw the proliferation of a phishing scam in which users received e-mails supposedly from eBay claiming that the user’s account was about to be suspended unless he clicked on the provided link and updated the credit card information that the genuine eBay already had. Because it is relatively simple to make a Web site look like a legitimate organizations site by mimicking the HTML code, the scam counted on people being tricked into thinking they were actually being contacted by eBay and were subsequently going to eBay’s site to update their account information. By spamming large groups of people, the “phisher” counted on the e-mail being read by a percentage of people who actually had listed credit card numbers with eBay legitimately.

Phishing, also referred to as brand spoofing or carding, is a variation on “fishing,” the idea being that bait is thrown out with the hopes that while most will ignore the bait, some will be tempted into biting.

Other forms: phish (v.)

Also see the All About Phishing page in the "Did You Know? section of Webopedia for more information, including examples, of phishing.

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For pages about phishing . Also check out the following links!

Related Links

DNS-Based Phishing Attacks on The Rise 
This EnterpriseNetworkingPlanet article discusses how phishing fraudsters are using a pair of DNS exploits to help give them the illusion of credible domains, the latest ploy to dupe people into handing over their sensitive information.

How Not to Get Hooked by a Phishing Scam
Valuable information from the Federal Trade Commission, including how to report suspected phishers.

related categories

Computer Law

Electronic Mail



related terms


e-mail spoofing

social engineering


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