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impression
Last modified: Tuesday, February 11, 2003 

An advertisement's appearance on an accessed Web page. For example, if the page you're on shows three ads, that's three impressions. Advertisers use impressions to measure the number of views their ads receive, and publishers often sell ad space according to impressions. (It can be tough to know, though, whether an impression really means a visitor saw the ad, since they could be browsing without graphics or might not have scrolled down far enough.) Impressions are tracked in a log maintained by a site server and are often sold on a cost per thousand (CPM) basis.

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Home page for ClickZ Stats, a reference desk site for Web marketers that provides statistics and Web marketing information.

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related categories

Electronic Commerce

Online Advertising

World Wide Web

related terms

click-through

CPM

impression

unique visitor

Web page


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