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IntelliTXT
Last modified: Thursday, September 08, 2005 

IntelliTXT is a type of Internet advertising technology that scans a Web page for both appropriate keywords and contextual relevancy. The keywords are pre-chosen for relevancy, and, if a match is found, an advertising link, which is usually indicated by a green or yellow double underline, is automatically generated. Some Web pages will have no links while others may have as multiple links. Passing your mouse pointer over an indicated keyword will pop up a small box or "tool tip" that contains a short text advertisement. If you want to find more information, you simply click on the keyword as you would any hyperlink, and you'll be taken to the advertiser's Web site.

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Vibrant Media 
IntelliTXT In-Text advertising allows publishers to answer one of their most vexing and recurrent questions: "How does a Web site increase revenue, without affecting existing ad programs and damaging the users. experience with more Web site clutter?"

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Electronic Commerce

Online Advertising

related terms

contextual advertising

contextual menu

page hit

page impression

page view

paid inclusion

Web analytics


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