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e-mail appending
Last modified: Tuesday, August 10, 2004 

(ē´māl &-pend´ing) (n.) The process of merging a database of customer information that lacks e-mail addresses for the customers with a third party’s database of e-mail addresses in an attempt to match the e-mail addresses with the information in the initial database. A typical e-mail appending scenario involves a business that has name, address and telephone data on its customers to do business through mail or over the telephone, but the company wants to expand into e-mail communication and pays a third party that has a database of e-mail addresses in order to merge the data together.

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Related Links

Guidelines on E-mail Appending to Consumer Records
The Direct Marketing Association’s official stance on e-mail appending in ethical business practices.

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related categories

Business Computing

Data

Electronic Mail

Ethics

related terms

database

e-mail

e-mail address

identity

spam


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