internet.com
You are in the: Small Business Computing Channelarrow View Sites +
Small Business Technology
» ECommerce-Guide | Small Business Computing | Webopedia | WinPlanet |  »Close
Webopedia.com
Enter a word for a definition... ...or choose a computer category.
 
 

menu
   Home
   Term of the Day
   New Terms
   Pronunciation
   New Links
   Quick Reference
   Did You Know?
   Categories
   Tech Support
   Webopedia Jobs
   About Us
   Link to Us
   Advertising
  

talk to us
   Submit a URL
   Suggest a Term
   Report an Error

internet.com
Developer
International
Internet Lists
Internet News
Internet Resources
IT
Linux/Open Source
Personal Technology
Small Business
Windows Technology
xSP Resources
Search internet.com
Advertise
Corporate Info
Newsletters
Tech Jobs
E-mail Offers
commerce
  Be a Commerce Partner
 
 
 
 
 
 
 
 
 
 
 
 
 
 

click fraud
Last modified: Tuesday, December 21, 2004 

Click fraud is an illegal practice that occurs when individuals click on Web site click through advertisements (either banner ads or paid text links) to increase the payable number of click throughs to the advertiser. The illegal clicks could either be performed by having a person manually click the advertising hyperlinks or by using automated software or Online bots that are programmed to click these banner ads and pay per click text ad links. Research has indicated that click fraud is perpetrated by individuals who use click fraud to increase their own personal banner ad revenues and also by companies who use click fraud as a way to deplete a competitor's advertising budget.

E-mail this definition to a colleague

Sponsored listings

Clicklab: Click Fraud Defense Software - Managed click fraud detection services and certified click fraud audit. Enterprise-class web analytics platform with 30+ statistical scoring tests.


For internet.com pages about click fraud . Also check out the following links!

Related Links

ClickZ News: Google Sues AdSense Publisher for Click Fraud 
Google has filed its first click fraud lawsuit, charging a Texas-based Web site and its owners generated fraudulent clicks on ads in its AdSense program, causing Google to pay them for useless traffic to its advertisers.

related categories

Online Advertising

World Wide Web

related terms

banner ad

banner ad rotater

click

click-through

click-through rate

hyperlink


webopedia
Give Us Your
Feedback


Shopping
click fraud Products
Compare Products,Prices and Stores

Shop by Category:
Books Miscellaneous
1 Store Offers

Office Supplies
1 Store Offers



JupiterWeb networks:

internet.comearthweb.comDevx.com graphics.com

Search JupiterWeb:

Jupitermedia Corporation has two divisions:
Jupiterimages andJupiterWeb


Legal Notices, Licensing, Reprints, & Permissions, Privacy Policy.

Jupitermedia Corporate Info | Newsletters | Tech Jobs | Shopping | E-mail Offers