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CTR
Last modified: Thursday, April 29, 2004 

Short for click-through rate, the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it. For example, if one out of 100 people who visit a specific Web site click on an advertisement and are taken to the advertiser's site, then the CTR of that advertisement is 1/100, or 1%.

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E-Commerce Guide 
Provides advice, news, tutorials and resources specifically related to electronic commerce.

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Home page for ClickZ Stats, a reference desk site for Web marketers that provides statistics and Web marketing information.

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related categories

Electronic Commerce

Online Advertising

related terms

click-through

contextual advertising

CPC

hit

meta ad

splash page

unique visitor

user session


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