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Last modified: Thursday, July 24, 2003 

Short for customer relationship management. CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related. Computerization has changed the way companies are approaching their CRM strategies because it has also changed consumer buying behavior. With each new advance in technology, especially the proliferation of self-service channels like the Web and WAP phones, more of the relationship is being managed electronically. Organizations are therefore looking for ways to personalize online experiences (a process also referred to as mass customization) through tools such as help-desk software, e-mail organizers and Web development apps.

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Sponsored listings

UniPress Software: CRM Software - Offers FootPrints CRM software for call tracking, problem resolution, and customer self-service via the web. Free demo and walkthrough.

Numara Software: CRM & Help Desk Software - Offers Track-It! help desk and CRM software for advanced call tracking, problem resolution, and employee/customer self-help via the Web. Free demo.

NetSuite CRM+: Integrated CRM - NetSuite CRM+ offers an integrated online CRM solution that manages sales, order management, marketing campaigns and customer support. Free Trial.

For pages about CRM . Also check out the following links!

Related Links

Consumers Not Ready for EBPP
Only 7 percent of U.S. households think they will be capable of sending and receiving bills via the Internet within six to 12 months.

CRM Guru
Free membership includes a newsletter for the CRM industry, a moderated weekly discussion and special offers for CRM events, products and services.

CRM Spending Increases Despite Myriad of Market Players
The CRM software market is set to grow to more than $10 billion by 2005, according to a report by Ovum.
A resource for CRM news, research, conferences and networking.

E-commerce: All About Customer Relationship Management looks at the strategic importance of managing customer relations.

Society of Consumer Affairs Professionals in Business
A chat room, FAQs, plans for conferences, and links to other useful sites.

The First Step to E-Care: EBPP
Successful telecommunications service providers understand that profitability is a delicate balance of managing costs and giving customers what they want.

The Law of Averages: CRM on the Web
How come nobody understands customer service on the Web? Ineptitude prevails, despite the countless companies devoted to eCRM.

Utilities Increasingly Turning to E-Billing
Companies that deliver water, gas, electricity and other services to households and businesses have stepped up plans to offer e-business services to lock in customers and lock out the competition.

Sponsored listings

First Direct Corp.: GoldMine CRM Software - Sells CRM software designed to manage customer information and coordinate sales, marketing and service activities.

InsideSales: CRM Software - Web-based customer relationship management software with the leads, sales, marketing, and service automation suite including case management. Top 10 CRM Systems Demos - helps you choose your CRM system from top 10 vendors. Get free software demos, true comparisons, white papers, and price quotes.

Tigerpaw Software: CRM Software - Award-winning Tigerpaw CRM+: proven results, low TCO in one end-to-end solution. 20+ years experience helping businesses get and keep more customers.

Dial Connection: Customer Relationship Management - Offers customer relationship management software solutions for using computer based telephony services for inbound and outbound call centers.

related categories

Business Computing


Electronic Commerce

World Wide Web

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sales force automation

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