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CPC
Last modified: Thursday, July 24, 2003 

Short for cost-per-click, an Internet marketing formula used to price online advertisements. Advertisers will pay Internet publishers based on the number of clicks a specific ad gets.

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Beware the Lure of the Cost per Click
Is CPC a real measurement of return on investment?

ClickZ Network
Cutting-edge commentary on Internet marketing and advertising from industry leaders as well as original case studies and unique insight.

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related categories

Business Computing

Electronic Commerce

Online Advertising

related terms

click-through

CTR


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